The
Americas proved to have fertile grounds to grow coffee. Unfortunately,
to satisfy the growing demand, the commercial plantations that
grow coffee today mass produce it at an alarming rate. As a result,
more tropical rain forests are being destroyed. These plantations
hire Native people at below-subsistence wages which are barely
enough to support their families. These farms also produce a lower
quality of coffee and are chemical intensive, using pesticides
banned in the United States such as DDT and Malathion.
Native
Coffee, on the other hand, is committed to supplying quality coffee
and supports the efforts of the organic farmers. We purchase the
organic coffee beans from these native farmers and roast them ourselves
at plants run by Native Americans. This allows us to offer Native
Coffee at prices competitive to or less than commercial coffees.
Our Native American personnel are trained to process this quality
coffee product on their own land which creates opportunities in
management, production, marketing and sales. In addition, part
of our profits are dedicated to improving the quality of life of
children and families from the coffee growing communities.
As
recently as two hundred years ago, the magical powers of coffee
were being extolled throughout Europe to the extent that physicians
tried to prevent the beverage from becoming widespread so that
they could keep it for experimentation. However, its popularity
spread rapidly through the homelands and on to the Americas, where
the French were the first to cultivate the bean in the tropical
climes of the West Indies. From there the coffee bean was grown
in Brazil, and soon cultivation spread throughout Mexico, South
and Central America. |